Podcast Marketing: 3 Sure-fire Ways To Grow Your Audience ... - This Old Marketing Podcast

Published Mar 05, 21
10 min read

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In reality, it became our main strategy for promoting our podcast. Produce a Trello board and established four Columns: Podcasts, Gotten In Touch With, Interested, Reserved. Add all the podcasts and contact info to the first column. Write the e-mail that would offer YOU on yourself. Write down some interesting realities about yourself.

Compose down the important things that you 'd want to speak with a visitor pitch. When I pitched myself to other shows, I always consisted of a link to my rap video. It was something truly unique and makes for an interesting topic to talk about. It's what sets me apart from other guests.

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Craft each e-mail particularly for the program and avoid a mass copy and paste task. Also, you don't need to be so god damn expert. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Contacted. It's likewise an excellent concept to enable Card Aging, so you can get a visual representation of the length of time those cards have actually been being in each column.

Do not follow up a few days later and be like, "what the fuck, bro?" Provide it a few weeks and follow-up with a brief email ending with a concern. Who understands? Your e-mail might have ended up in their spam folder, or you had the incorrect e-mail address. The goal is the relocation the cards along the columns and book as many interviews as you can consistently.

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Hard but fun The genuine idea here is to do something no one has ever done to promote a podcast. I did this for Listen Cash Matters, and I did it once again for the Driven podcast. Up till this time in the online marketing area, I have actually created 3 different rap videos which you can see here, here, and below.

No one saw it even though we promoted the hell out of it. I think that it was a mix of individuals presuming it would have been shitty and not being funny enough. The fact is, this video did more for our program than practically any other kind of podcast marketing we attempted.

Both Quartz and The Telegraph wrote about it, bringing very little traffic, however a lot of street cred and link juice (magneting marketing podcast). Not everybody will create a rap video, however this is an exercise of thinking beyond the podcasting world to do some wise promotion. Lame If you got some additional money burning a hole in your pocket, go ahead and purchase some Facebook ads.

Nevertheless, they are not worth the effort and are extremely short-term. I 'd much rather focus on developing material that will survive on the internet permanently and regularly bring me brand-new listeners for the rest of my presence. Facebook ads worked for us when we had Mr. Cash Mustache on our program.

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We created an excellent program with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his forum - customer driven marketing and podcast. He also shared it on his massively large Twitter account. All of which got us a quick fuck-ton of brand-new listeners. All we did was leverage it for a short time.

Money Mustache, and for simply a couple of hundred bucks, we had the ability to profit from that ONE episode. We attempted it a couple of more times with other visitors and didn't get almost the very same action. That episode continued to be linked to and spoke about on social networks without us having to buy any more Facebook advertisements.

If you're anything like me, producing program notes for your episodes is the most dreadful task of publishing a podcast. The truth is, you should take your program notes just as seriously as you take your show. Treat your show notes like genuine post that provide genuine worth and helpful links.

I'm not discussing records. Sure, they offer more words for SEO value, however if they are not cleaned and formatted and offer real worth, then you are losing your time and money - www.latenightim.com584category584internet-marketing-podcast-transcripts584. Write something new. Turn your episodes into legible content. Supply links to the important things you discuss in your program.

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If you don't want to compose show notes, you need to employ someone to write them for you. You can start by connecting to your audience because they currently listened to your show. Or you can work with a kick-ass freelance writer. They listen, carry out additional research study, and turn each one of the episode posts into extraordinary SEO bait, helping to attract more listeners by means of Google - digital marketing podcast 2018.

We looked at what episodes got the most downloads and tried to produce comparable episodes in the future. We also tried different types of episodes like Q&A s and measured to see if we need to continue doing them. It'll set you apart from a great deal of other shows and make you more most likely to get featured given that there are employees at iTunes listening.

Utilize your ears. If it sounds excellent, then it most likely is. Invest in a great mic. I advise the Audio Technica ATR 2100 and an excellent intro USB mic. If you wish to get serious, purchase a great USB blending board (I use a Mackie ProFx8) and a dynamic mic (I utilize the Shure SM7B which is a standard broadcast mic utilized by Marc Maron).

Each of our episode show notes had over 500 words and some rank really high up on Google bringing us listeners by means of search. I like this Trick. These are easy to sign up for and worth taking a look at to see if there are chances to be spoken with. It's likewise an easy way to discover podcast guests if you're searching for an expert on a particular subject.

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It's likewise a simple method to discover podcast visitors if you're looking for a specialist on a particular topic. It works well to speed up growth, but it can result in burn out. We started with producing an episode as soon as a week for the first eight months. Then in May of 2014, we experimented with doing a daily episode for the next 31 days and our downloads exploded (affiliate marketing paid advertising podcast).

Daily can be great for generating income however I do not recommend it any longer - music marketing podcast. It's frustrating. I like the idea, however more as a means for special material as a free gift to individuals who register for your email list. Marc Maron creates two-minute video to promote each episode with simply a simple still image.

I will not be doing this, however I'm not versus it. Sure, why not. As long as you have creative control over your program. Lame, but easy enough. I would just advise this if you're incredibly passionate and delight in taking part in Facebook Groups or Forums based on your subject. I'm not much of an author and find a difficult time with this, so for me, it's not worth the agony of writing.

This one is a no-brainer. Probably will not get you much, but easy sufficient to do when and leave it alone. From experience, I can tell you that Reddit is the just great source on this list. StumbleUpon can draw it, Pinterest is the wrong crowd, and Google+ is dead. Yes, however make them yourself instead of using the Javascript-heavy ones supplied by each social media network.

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If you're not offering something with a direct ROI, avoid this. the digital marketing podcast. Too expensive. I'm not simply a fan of spending for fans. There is this notion that the more reviews your podcast has, the greater you are ranked in iTunes. Nevertheless, there is no tested correlation. In truth, outside studies done by Libsyn (podcast hosting software application) recommends that reviews hold little weight as compared to hitting the "Subscribe" button.

What that suggests is you need to absolutely get more evaluations since, in turn, that will assist you get you more customers (targeted marketing podcast). Podcasts like Serial or S-Town do well due to the fact that each episode makes you desire to listen the next one. The program LOST was well-known for leaving cliffhangers with the pledge that they 'd be solved in the next episode, so obviously, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I don't believe he ever heard a single episode (experiential marketing podcast). He put his program name therein. I don't really see the value in this. Sure, get out of your comfort zone and promote. I would not speak exclusively to promote your podcast though.

But speaking with develop your individual brand name is a great concept, especially if you're paid for it. Yes, get out of the podcast studio and fulfill your fans. This is life-changing and had a profound affect on me as a podcaster. marketing smarts podcast ux. If you're trying to construct a blog/podcast, you must be collecting e-mails.

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Provide choices. Offer them exclusive material for registering, like bonus offer episodes or videos. Usage Mailchimp. It's totally free in the beginning. Produce something unique for your preferred podcasts. I remixed The Fizzle Program style music as a metalcore tune (as you know, I'm a fan of metalcore) and developed the theme music for The $100 MBA Show and Podcast Motion. This settles in word-of-mouth promotion. App stores are just another directory site. I don't think it deserves the time and money to create an app to promote a podcast unless you were making cash on it. The marketing overlap appears pretty low. I believe developing an online street group is a brilliant idea.

Develop banners they can set up on their own sites. mortgage marketing animals podcast. This is easy enough to include your program notes. We did this for all of our episodes but saw extremely little activity from them. The tweetable text needs to be really good and valuable for this to work. Don't make inside jokes tweetable.

I've said this prior to and I'll state it once again. The service card is dead. Do not lose the money. I believe it's a great concept to hand out cool swag to your listeners. They will be blown away by this gesture making them more devoted to your program. Always look to develop brand name ambassadors.

We thought long and hard about doing this and our listeners desired us to. I say go for it. I doubt anybody has actually ever seen someone wearing a t-shirt of a podcast and started listening to it. It's a great concept to provide t-shirt for totally free to your listens to build a faithful army of word-of-mouth promoters.

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I'm pleased you made it through. How do you feel? Are you thrilled? Do you have a tactical plan? I understand I'm pumped and prepared to start promoting!. Remember, we're all pals here. Let's help each other out and make podcasting even larger. When we ban together, it helps out everybody. shrkfist marketing podcast.

I do not have a shitty list to offer. Simply take pleasure in an email from time to time. You accept get e-mails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe any time.

There are tons of various ways to promote a podcast. Some are fairly easy and do not need a great deal of effort, while some might take a bit more time. I've attempted to consist of a range of different podcast marketing methods so that you can pick what makes good sense for you.

Contents Sounds basic however brand-new customers are the most essential consider ranking higher in Apple Podcasts (previously iTunes). It likewise implies listeners will immediately down new episodes when they're published. short marketing podcast. Apple Podcasts is the big player however Spotify and Google are rapidly picking up speed as the go-to location where people find and listen to podcasts.