The Benefits Of Podcast Marketing (& Tips To Get Started ... - This Old Marketing Podcast

Published Jan 10, 21
10 min read

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We released an uncensored personal finance podcast called Listen Cash Matters that got The following guide to podcast marketing is loaded with pointers, strategies, and ball-busting work. It consists of everything we did, whatever we learned, and whatever we understand. Easy as Shit Every successful podcast is self- serving. email marketing podcast. Marc Maron (WTF with Marc Maron) started his podcast out of desperation.

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Chris Hardwick (Nerdist) wanted to chat with his nerdy friends and geek-out with celebrities. Sarah Koenig started the podcast by fixing a murder somebody emailed her. You don't need to come up with an "avatar" or "perfect listener" to craft the perfect podcast. The idea behind Listen Money Matters was to produce a podcast that we wanted to hear a personal finance podcast that would appeal to a 30-year-old beer-drinking male.

Our program has a heavy metalcore signature tune I composed. We began each show talking about craft beer or mixed drinks we're consuming during the recording. podcast recruitment marketing. And we cursed a lot. Our reviews were blended. They were primarily positive, however we got some that were extreme. I had to advise myself that individuals who listened enjoyed us.

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We produced a podcast to discover similar individuals who would enjoy what we enjoyed. And it turns out our audience wasn't comprised of 30-year old craft beer drinking males. We had a melting pot of males, females, lesbians, seniors, finance nerds, entrepreneur, Australians, tweens, and more!. Not just podcasts, but TELEVISION programs as well.

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We discovered methods to work elements of those shows into ours. Discover the commonalities that will become your "avatar.". Even if everyone hires a previous secondhand vehicle commercial announcer on Fiverr to create their introduction, does not indicate you have to. Attempt composing your own music. Try no intro music at all!.

I'm not stating you should not begin a narrative design podcast, however instead, do the program you would want to listen to and not since it's a trend. Easier said than done At the start of every show, I read a new catchphrase as part of our intro. An example would be: Hey everybody! Invite to Listen Money Matters: the show that goes through you like shit through a goose.

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I would offer credit to the individual who sent it in. In some cases they would be severe, other times they would be odd and funny. However they were all developed by fans and To involve the fans in the show in a special way. I wished to improve our Twitter followers and engagement.

Whenever I heard my name on the radio, or a podcast, or TV, or written in a blog site post, I smiled. It's the best little sensation worldwide when someone states your name in front of an audience. medical marketing podcast. We likewise provided our email address at the beginning and even every episode and encouraged people to send us concerns.

It likewise offered us insight into what our audience was going through financially, which assisted us create a better show (social media marketing podcast survival tip). We bought Intercom simply to maintain and track all the e-mails we were getting. In hindsight, I wouldn't have changed a thing. I simply would have gotten more involved and worked with help.

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Not just behind the mic, but face to face and through any other methods of communication (marketing made simple podcast). Marc Maron is a great example of this. He is really transparent about his life on the show and active on Twitter communicating with his audience. At his standup shows, his audience brings him baked products.

Dan Harmon (Harmontown) does a live program and typically invites members of his audience on phase to chat with him, and it's something we did throughout our only live show at FinCon, a financial blogger conference (fantasy and science fiction marketing podcast). We invited bloggers who were listening to our show live to come up and offer one individual finance idea.

Build a tight community around your podcast (wharton radio podcast marketing). Find ways to involve your listeners in your program. Every as soon as in a while we would do episodes titled This Financial Life (a mock of This American Life) where we 'd assist a listener with their personal finances live on the podcast. We likewise did weekly episodes called 5 Questions (a mock of an old Daily Show bit) where we would respond to five listener concerns on the program.

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or site and ask for questions that you'll answer on the program where listeners can post occasions. Nerdist does this at the beginning of their episodes. Comedy Bang Bang welcomes listeners to send style music and "Would You Rather" circumstances for games they play on the show. They likewise ask for catchphrases.

in each episode, asking to show their audience. where listeners can contact us to vent, ask questions, or simply tell you just how much they like your show, and play the voicemails on the show. Coordinate with another podcast with a big audience, or a business with a big audience, to provide prizes.

The "Follow Everybody" Twitter technique, the "Tweet The Exact Same Thing 50 Times a Day" technique, and the "Hashtag Overload" are just a few common techniques I have actually seen advised. All were leading to stagnant growth and minor engagement. Online marketers often forget the root of Social network. Tweeting and publishing your latest episodes over and over throughout different times of the day is not social.

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And if you're on Facebook, just 1% of your fans see it if no one Likes, Comments or Shares it. I don't believe social networks is a wild-goose chase. I believe that it plays a major role in podcast marketing, however you have to embrace the appropriate social networks state of mind.

At the minimum choose two. Select Facebook And Twitter. There that was easy. For my approaching program, I'll be focusing on Twitter since I delight in the platform more so than Facebook. Later, I will be broadening into Facebook as the program grows. Social media is not a location to transmit your latest episodes. sharkfist marketing podcast.

Social media is an opportunity for you to speak to your fans; have a discussion with them. Your fans are your best method to grow your audience. Our show's success was based solely on the reality that our fans told their buddies and household about our show. They would inform us on Facebook and twitter and when they emailed us (podcast for tourism marketing).

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So don't believe of it as a flat out marketing channel, however as a place to talk with fans, get ideas for shows, and getting in touch with future visitors. Your social presence will grow the more you engage with your audience. Tell your fans about an upcoming guest and ask them to submit concerns.

If you do not, ensure to describe who the individual is and the competence they bring to the table. Usage social media as a way for fans to create material for your program (marketing speaks podcast). Ask them to send you catchphrases or questions that need answering. We had a tradition on our program where we would drink beer and discuss it at the start of each episode.

Then, post them on Facebook and Twitter and tag the beer company in the photo. Likewise, we would ask a question like, "who would like to try this beer?" to start a conversation. Show your listeners that you are a real person by taking personal photos and publishing them - zesty+marketing+podcast. Go out for a drink with previous visitors and take a selfie.

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Host a live podcast and take a selfie with your audience. Do something various and record a whole podcast episode while driving in your cars and truck and take a selfie. Forming collaborations is crucial to the success of any podcast. Make good friends. Share what they produce. Cheer on your pals and they will return the favor it's great karma (the marketing essentials team podcast).

Then, send a simple e-mail to the blog site owners asking if they would add your show to the list. Extremely few podcasters do this. I imagine it pertains to the worry of rejection or reaching out (russell brunson podcast marketing in your car episode 177). It was hard for me at first, too, but we were able to increase our search traffic and listeners with this tactic.

If you get noted on an article that gets a lot of engaged traffic, opportunities are you'll see outcomes quickly. But more typically, it will play out long-term, earning you excellent links from pertinent content. this old marketing podcast, scott aughtmon. It's why having a kick-ass podcast landing page is so essential. A common mistake with landing pages is giving people way a lot of choices.

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I think an excellent podcast landing page need to have the list below aspects: A method to rapidly listen to the current episode without scrolling - digital marketing university podcast. A big and clear headline explaining the show. A big ass button that will enable them to subscribe on iTunes (and ONLY iTunes since it's the largest directory and greatest value.

A list of current episodes. A single method to communicate with the program by means of social media or email. I did a reasonable amount of research when coming up with a style for this site. I searched the web for motivation and came up pretty dry. Nevertheless, there were a few that I found to be "okay" and they are Serial, WTF, and Star Talk Radio.

So, I decided to compose one myself integrating all the best methods and the personal suggestions that worked for me in the past. This is my primary technique for growing any online service. I have actually created a six-figure pool care education business by establishing definitive guides based around pool care - marketing smarts year end podcast.

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It was a collaborative guide that has continued to bring the podcast traffic and listeners. This guide took us a few weeks to create - smarter online marketing podcast. Conclusive guides are a terrific long-lasting technique for building an audience for any online project. I have short articles on my sites that were composed years earlier and still generate a huge quantity of traffic and consistent development.

If you do not have an audience, and your show is self-serving, develop a definitive guide for yourself like this one. Ask yourself the questions you need to know that should be included in the guide and discover the responses. Do a Google search to find all of the pages that talk about your topic. walmart vs amazon blogs and podcast to marketing their product.

Describe your guides like a book using all the data you have actually gathered and the questions you have actually addressed. If you're using WordPress, put the outline into WordPress and simply fill in all the headings as you go. When you're completed composing a ridiculous quantity of words, and you believe you 'd covered the topic better than anybody else on the web, edit and purge what's redundant or unnecessary this includes words and sentences, and graphics and areas (benefits of podcast marketing).

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Do not include graphics for the sake of including graphics. Graphics ought to serve an educational purpose. Release and promote that post as aggressively as if you were introducing a brand-new book or podcast. Repeat all the steps in this guide. Hard to book, easy to speak In 2008, I was invited on Martha Stewart Living Radio to speak about pool care throughout their early morning program at 7 am on Sirius Satellite Radio (digital marketing african-american podcast).

And I believed this was the video game changer and my website was going to "BLOW UP!" That morning, I fidgeted and pacing by the advised land-line, waiting for the call from Martha Stewart. The phone called and scared the living shit out of me, even when I was expecting it.



" Ok, they're finishing up the last section, so hold on tight, and Mindy will introduce you." Honestly, I had no idea if here name was Mindy. All I knew was that it was NOT Martha. After the interview, I ran to my computer system to examine on Google Analytics and saw no bump in traffic.

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